The Origin of Excellence
At Caviar Counter, excellence begins at the source — pristine waters, sustainable farms, and generations of craftsmanship. Every pearl is a testament to purity, tradition, and refined taste, bringing you caviar that embodies the highest standards from origin to indulgence.
About Us
Caviar Counter was created to disrupt the traditional, exclusive nature of the caviar industry.
In a world where caviar has long been reserved for the elite, our founders who benefit from over 8 decades of expertise, experience and masters of selection, have envisioned a brand that would make this luxury product available to all who appreciate quality, craftsmanship, and authenticity. Inspired by a blend of modern design, culture and craftsmanship, we sought to build a brand that honours the rich heritage of caviar while embracing creativity and innovation.
Through thoughtful experimentation with flavour and packaging, we’ve crafted a product that transcends tradition – celebrating both luxury and individuality in equal measure.
Our teams select the finest caviar from farms around the world, highlighting a selection of farms from European. We select the best farms, the highest quality caviar and precision selection for caviar grading.
"We honour the heritage of caviar while shaping its future—one that speaks to younger, curious, and first-time customers across the UK."
What We Stand For
Purity
We source our caviar from select, sustainable farms across Europe and Asia. Every tin is hand-packed, ensuring freshness and full traceability from sturgeon to spoon.
Craftsmanship
Each pearl of caviar reflects generations of expertise. From harvesting to refining, our process preserves the rich flavour, buttery texture, and delicate pop that define truly world-class caviar.
Accessibility
We believe caviar should be celebrated, not shelved. Caviar Counter offers a curated selection for every taste and budget, bringing sophistication to the everyday.
